For the longest time, businesses put on a straight face, suit & tie and spoke in industry jargon no average person would understand!
But with the dawn of social media, things started to change...
Social media is called social for a reason. As the famous quote from Jay Baer goes, "Social media allows big companies to act small again."
It allowed them to show a little personality, and if they didn't, their audience just found someone else to follow.
So let's get into why humour works:
Makes your brand more human
Increased Reach & Engagement
Shareability: potential to go viral
There are many ways to show your funny side online. The only thing we would say to watch out for is; to make sure it is appropriate, somewhat related to your business/industry, and get your tone right (based on how your audience views you).
Here are a few ways you can implement humour into your social media posts:
Memes (either ones that are trending or make your own)
Gifs (short clips usually based on shows/movies/pop culture)
Jokes (the smarter, the better)
Funny quotes (usually by well-known people)
Quizzes, this or that, pick your fave, would you rather
Are you ready to give humour a go? It might just be the turnaround your social media profiles need! Whether it's to relate to your audience, add a bit of lightheartedness to your feed or to inform about your business in a clever way.
It's time to drop the serious act and become more human!
After all, "people buy from people." - Joel Comm
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If you would like The Consult Centre to manage your business' social media, get in touch: enquiries@theconsultcentre.com. We'd love to work with you!
If you would like to find out more about Morecambe Hire or book our meeting/training rooms or hotdesking spaces, call 01524 418 225.
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